Articles by: Joe Nafis

Burma Boating Shoot

March 2019 took me to the stunning Mergui Archipelago in Myanmar to shoot a journey aboard Burma Boating’s Meta IV for a 6 day 5 night sailing cruise. Burma Boating offers sailing holidays, yacht charters and private cruises in Myanmar and even to the Andaman Islands. They also promote eco-tourism and are creating several sustainability programs in the region. The video shoot was mainly to promote the area for its natural beauty and increased eco-tourism. […]

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Coach Fashion Show Time-lapse

In December Coach hosted a fashion show in Shanghai. Titled “Coach Lights up Shanghai” the theme was a mashup of New York and Shanghai street life. The setup took 7 days in which a GH5 took a time-lapse to capture the set construction.

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Stellar Dining Shoot

In November and December The Ritz-Carlton offered a special dining concept for high-end foodies. Utilizing their 9 Michelin stars from around Asia Pacific they created the Stellar Dining Series which stopped in 4 major culinary cities in Asia: Singapore, Osaka, Hong Kong and Beijing. We followed them as they prepared world-class dishes, offered cocktail making classes and many other workshops and activities for their members and best clients. We stayed in each city for about […]

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Shanghai Absolut Vodka Bullet Time

In September 2018 I worked with Splice Boys on an Absolut Vodka event creating a unique “photo booth” experience. Using a 12-camera rig and freezing time or catching a fraction of a second, we created individual gifs or stickers for WeChat that guests could walk away with. They jumped, threw money, danced and drank lots of vodka.

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Shanghai TVC Splice Boys

In August I assisted the Splice Boys on a TVC shoot using an 18-camera array for bullet time capture. Shooting for Mercedez-Benz, they were to capture sand particles, bouncing paint and an exploding rose. In order to explode the rose with minimal external forces, they used a crossbow firing a ball bearing. Intense!

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Shanghai Jiading Sheraton Michelin Chef Shoot

In August I went to the Sheraton in Jiading District to shoot a promo for the upcoming festival for Michelin Global Star Restaurant Chef festival. I shot with Rachel Gouk, a renowned food critic and writer in Shanghai.

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Zhejiang Tesla in Tonglu

In August I took a road trip with Tesla to explore boutique hotels and ancient towns. The mission was to promote eco-friendly lifestyle and modernity in an ancient setting, comparing and complimenting the different aspects of living. We had two Teslas, the Model X and Model S to carry us through the journey.

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Splice Boys at Sugarmat

Late July brought the Splice Boys back doing an event for Sugarmat. Most of the clients were yoga enthusiasts and we provided WeChat stickers/gifs for the guests to walk away with. Lots of yoga poses and jumping!

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Shanghai DAA at WeWork

In June the Shanghai DAA Designers group met for a talk about the future. WeWork hosted the event and 3 lectures were given by local designers from various fields. After the lectures drinks flowed!

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Hangzhou Hyatt Yoga

In May 2018 I traveled to Hangzhou for a shoot to promote a new yoga experience in the Hangzhou Hyatt near West Lake. The room featured is near the pool on the upper levels of the hotel. It is adorned with tranquil design and running water to enhance the peacefulness and ambiance.  The bar on the top level has a glass floor where you feel you are sitting on top of the city while looking […]

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